Creating iOS apps begins with clarity: identifying the target users, the app's purpose, and the problem to solve in the initial release. A solid discovery phase defines the MVP scope, selects suitable architecture, and omits features that seem impressive on paper but don’t enhance actual use.

After the basics are in place, attention turns to UI behavior, performance, and reliability across iPhone generations and iOS updates. Uniform navigation conventions, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.